In June 2024 Historic Hawai‘i Foundation will celebrate 50 years as an organization dedicated to preserving and encouraging the preservation of Hawai‘i’s historic places.
In preparation for this milestone anniversary, we’ve been thinking about our own history and how the role of Historic Hawai‘i Foundation has either changed or been consistent over time.
As we enter the organization’s 50th year, we’re thinking about why preservation matters and why Historic Hawai‘i Foundation matters. What has been the impact? What actions have been inspired and what places have been saved? What places have been lost and what have we learned along the way? What partnerships and collaborations have been forged?
Fifty years is a good time for looking back, but also a good time for looking forward. We’re anticipating both as we prepare for next year and hope the HHF members will have much to reflect on as well.
Watch for events and gatherings throughout the year as we come together to celebrate and set the foundation for another 50 years.
Historic Hawai‘i Foundation Logo Shares Mission of Saving Places
Historic Hawai‘i Foundation has updated our logo in honor of our 50th Anniversary celebration this year!
The wordmark is based on the existing logo, using a deep brown serif font that represents stability, elegance and heritage. The font was slightly modified to be a more contemporary version of the linotype-style used for the past 30 years. The continuity of the wordmark ties to the existing logo, creating consistency and expanding on current brand awareness.
The wordmark can continue to stand alone, but the new brand also incorporates a logomark to accompany the wordmark.
The circular logomark is divided into three segments:
The center is an outline of the Hawaiian Islands on a blue ocean, indicating that HHF is a statewide organization.
The bottom segment depicts a cultural landscape with a sloping brown hill, a taro plant (which is culturally significant to Native Hawaiians and a basis of cultural practice, symbolic of stewardship and restoration) and flowing fresh water, which is dynamic and nurturing.
The top segment depicts the built environment, including bridges, parks, residential, commercial and institutional buildings and monuments.
The logomark symbolizes HHF’s commitment to embracing all eras of Hawaii’s history and including a diversity of cultural resources and historic properties in our mission and programs. The color palette is warm, tropical colors that are vivid but not primary hues, reminiscent of sun, ocean, land, vegetation and fresh water.
For the 50th anniversary year only, the logomark is incorporated as the zero in the numeral 50 and the tagline is below: “Celebrating 50 Years of Preserving Hawai‘i’s Places.”
The 50th Anniversary logo (viewable at the top of this post) was designed by Jason Kainoa Antonio for Historic Hawai‘i Foundation.
Below are Historic Hawai‘i Foundation logos used over the past 50 years.
